Research Strategies

 Research Strategies

• The fourth outer layer is the strategy. 

• There are different strategies you could apply but keep in mind that your strategies should be aligned to the philosophy and the approach you have chosen.

• Keep in mind that all these reflect by the way you have written your research question/ questions.

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Experiment • 

This strategy uses scientific design and complex. If you are using this design it may results others replicating your research in future. Normally, experimental strategy uses to test the casual effects of a certain phenomena on a group of people.

• It comprises the group of people who are not under the effects of the phenomena. You can call the independent variables on the dependent variable as causal effects. Moreover, experimental strategies can give you such data that you can analyze statistically.

• Survey

Commonly used research strategy in management.

This strategy is highly used with the deductive approach.

It allows you to gather large number of data to answers the who, what, where, when and how of your research and you can collect data that can analyse statistical as well.

• Archival research

In this method as the name implies you, you conduct you research study with the use of the archive documents and existing information. This research strategy allows you to explore and explain the changes happening over a long period of time. Using this you can also do a descriptive analysis of it. As examples analysing the archival documents written about Sri Lanka. In this research strategy, there is possibility of getting inaccurate information. It may mislead you.

• Ethnography

This strategy derived from the anthropology or studies on mankind. This strategy is used to identify or observe the community behavour or situation. These types of studies take considerable long time and researches discover in depth information about communities and situations using this strategy.

• Case study

A case study design helps you in doing a study about an organization, context or even about one or more people. This can use to do research on real life cases or situations. Here you have to keep on observing, interviewing or search records on the number of cases to come up with a clear conclusion.

• Action research

Action research tries to find and solve a problem or an issue. As an example, you are working for as a Management Trainee for a bank and you are asked to do a research on customer perception on their service delivery. In here objective is to diagnose issues prevailing with the current service delivery system and you can prepare a list of the actions to deal or overcome with the problem. An organization makes you part of it if they ask you to do a research for them.

• Grounded theory

The grounded theory strategy is used to build a theory. This is often linked with the inductive approach. In this method you can collect the data through observation. Then, you develop some assumptions with the use of data collected. Then you develop a theory based on assumptions or predictions. Finally, you test or investigate the predictions and then you come up with a new theory. Due to existing theory and literature available on the particular area you research, the new theory you develop is grounded.That is the reason for identifying this strategy as the grounded theory.

• Narrative Inquiry

In narrative inquiry researcher narrates the stories of the people to gather information about a certain situation or a phenomena. In this strategy, researcher collect data through Field notes, interviews, journals, letters, autobiographies, and orally as respondent said stories. For an example people say stories about their post war experience in Sri Lanka. They share experience during the war period and after the war how their lives were changed.