Assignment – RESEARCH METHODOLOGY

THE OPEN UNIVERSITY OF SRI LANKA
BACHELOR OF MANAGEMENT STUDIES (HONOURS) DEGREE PROGRAMME
LEVEL 5
ACADEMIC YEAR: 2019/2020
MSU5505 – RESEARCH METHODOLOGY

Deadline for Submission: - 26.07.2020 (On or Before)
Instructions:
Late Assignments will not be accepted.
• Answers should be clearly hand written or typed on the A4 size paper, mark margins & only use one side of the paper
• Write your student registration number in every answer script
• Plagiarism is considered an offence.
ASSINGMENT NO: 505

Read the research article on Lam, JMS, Tan, SH, & Oh, YL 2013, ‘Exploring Internet Influence towards Travel Satisfaction’, Procedia – Social and Behavioural Sciences, vol.130 (2014), pp. 542-551, viewed 18 November 2019, https://doi.org/10.1016/j.sbspro.2014.04.063.
(This article is available in MYOUSL and the MSU5505 – Research Methodology Online Course).
Answer the following questions.
1. Identify the research problem in the given research article and explain it using your own words. (20 Marks)
2. Write research objectives of this study. (10 Marks)
3. Briefly explain the scope of the study. (05 Marks)
4. Identify independent variables and dependent variable of the study. (10 Marks)
5. Write the hypotheses for the study (05 Marks)
6. Why it is important to consider research design issues before conducting the research
study and formulating the research question? Explain your answer using the examples
from the study. (20 Marks)
7. Identify the target population; discuss the sampling frame and the sampling design
used in the study. Critically evaluate the sampling technique used in the study. (30 Marks)
(Total 100 Marks)